While it’s clear that rappers have been unofficial tastemakers since the birth of hip-hop in the ’70s, it has really only been in the last decade that they have emerged as such in mainstream cultural consciousness. The blueprint set by entrepreneurs like Jay Z, Sean Combs and former graffiti artist Marc Ecko has been emulated and perfected by the likes of Kanye West, Pharrell, Tyler, The Creator and many others.
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